Replica watches: The Chopard brand, famous for its iconic collections of jewelry and watches with moving diamonds, celebrates 160 years of existence this year.
History of the Chopard brand
Swiss farmers of the 19th century earned extra money every winter when there was nothing to do. In the fields by assembling watches for different brands. Louis-Ulysse Chopard’s father, who lived in the canton of Bern in the town of Sonvilier. Also made a living in this way. Louis-Ulysse knew that if he started making replica watches full-time. He would make more money – so in 1860 he started writing the history of the Chopard brand he founded. When he was just 24 years old.
The precision and skill with which he produced pocket replica watches. And chronometers under his brand were soon known not only in Switzerland. But also in Russia or Scandinavia, and the young Chopard replica began to export his creations abroad. His son Paul-Louis took over the company in 1915, opened a new factory in La-Chaux-de-Fonds and in 1937 moved the family business to Geneva.
His descendant Paul-André had to take care of the company from 1943, and thus deal with the trigger left behind by the war. But since he had no successor to take over the brand after him, he was looking for a suitable buyer. He found it in the German watchmaker Karl Scheufel III. from the city of Pforzheim, forming under the brand Eszeha. He bought out the company in 1963 and a new, even more successful era of Chopard began.
The beginning of a successful era for Chopard
In 1976, the iconic Happy Diamonds women’s watch collection saw the light of day. With sparkling diamonds flying freely under the sapphire crystal. It immediately became a worldwide hit. In 1985, Karl handed over the “reins” to his children: son Karl-Friedrich, who was in charge of the men’s watch collection and moved production to the city of Fleurier. L.U.C Haute Horlogerie Collection, daughter Caroline becomes Creative Director of Ladies Watch and Jewelry Collection. The first piece of jewelry that Caroline Scheufele used to impress the world. And the media was the Happy Diamonds Clown gold pendant in the shape of a clown with a translucent belly in which diamonds freely moved. These could be complemented with ruby, emerald and blue sapphire.
Eight years after she designed the piece, Caroline launched the Happy Sport women’s watch collection, which featured the same iconic element,. And then in 1994 introduced the subtly embellished Imperiale collection. As the popularity of Chopard jewelry continued to grow, Caroline thought of expanding her activities. And trying to get her jewelry a little more in front of people. That’s why she offered the organizers of the Cannes International Film Festival to redesign the look of the Palme d’Or. Given annually to the best actors and other filmmakers, and for the brand to become its official partner. fake watches uk
Her bold move worked, and Chopard has been participating in this twelve-day European film festival for more than twenty years. This year, her love-themed red carpet collection graced Cannes celebrities with 72 lavishly decorated exclusive watches, earrings, necklaces, bracelets, rings and brooches. Not only inspired by actresses Julianne Moore, Helen Mirren or Lupita Nyon singer Elton John.
Collection of high jewelry
Another milestone for Chopard jewelry was 2010, when Caroline presented a high jewelry collection of 150 pieces that realistically depicted animals, from a turtle to a koala or a polar bear to the underwater world. After all, this subject is one of her favorites, she constantly returns to it in her jewelry designs and reinterprets it in new and original ways. However, Chopard’s most famous jewels continue to be the collections with moving diamonds, from Happy Hearts to Happy Diamonds Butterflies to Happy Hearts Wings.
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